To be a result, these LinkedIn figures are not directly comparable with the figures for other social networking platforms revealed on this webpage, or in our Digital 2024 studies.
Go worldwide: see how Hong Kong’s current “state of digital” compares with connectivity in other international locations by looking through our flagship Digital 2024 Worldwide Overview Report, which includes many slides of worldwide digital data, and our in-depth Examination of what these figures could possibly imply for you.
As we observed within the Facebook area higher than nevertheless, variations from the viewers get to figures published in Meta’s advert organizing tools never essentially correlate with All round variations in its platforms’ active user bases.
On the quarterly basis, the business’s data also expose the measurement of Instagram’s ad audience in Hong Kong remained unchanged involving October 2023 and January 2024.
In addition, we’ve seen some notably weird trends within the data noted in X’s promotion applications over the past yr, so we’d suggest warning In regards to analysing these X figures.
The volume of social websites end users in Hong Kong Firstly of 2024 was reminiscent of 86.two % of the total population, nevertheless it’s important to worry that social media users might not represent unique people today (see our comprehensive notes on data to learn why).
Make reference to sights on envisioned modifications in quantity of enterprise/output, here amount of individuals engaged and prices for the approaching quarter as when compared with The present quarter.
Nevertheless, for the reason that LinkedIn’s ad audience figures are dependant on whole registered customers instead of regular monthly Energetic buyers, it’s unclear irrespective of whether these traits may replicate variations in active LinkedIn use much too.
Hong Kong is using the pliability options for periodicity and timeliness. The indices are disseminated on the quarterly basis within just a few months of the end from the reference quarter.
Even so, it’s important to tension that these promoting access figures don't symbolize monthly Lively consumer figures, and there may be significant discrepancies concerning the size of Snapchat’s advertisement viewers and its full Lively person foundation.
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Even so, it’s crucial to anxiety that these advertising and marketing access figures are not similar to the regular Energetic consumers figures that Meta reports in its Trader earnings announcements, plus they should not be interpreted therefore.